What does humans-first™ mean?
In an increasingly disconnected, digital world that threatens to reduce humans to consumers, users, prospects, we design/write/create for people like us: humans.
Being “humans-first” means understanding people’s needs and desires, and how they are changing, so that we can design with those in mind. Being humans-first means listening. Carefully.
The Rare Manifesto
What does it mean
to be Rare?
This is why we do what we do, and why we love it
No.1
Make epic sh*t
Whatever the brief, whatever the client, what gets us out of bed every morning is doing something we can look at and go: “Hell Yeah!”
No.2
Change, change, change
We believe that developing the skills of adaptability is the only way we will make progress. We are built for change.
No.3
Never stop learning
We are perpetual students, livers and lovers of life and we are committed to keeping an open, beginners mindset.
Rare humans
Massi Casini
Co-founder
Saschia Masini
Co-founder
Olly Hermon-Taylor
Co-founder
Italian, British, consultancy, makers, thinkers. Hard to define? Oh yes, but we believe that is our strength. You can call us consultants, partners, or whatever you like.
We'll be right there, alongside you, creating the future, and telling people about it.
We'll be right there, alongside you, creating the future, and telling people about it.
