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Hey there

Want to create something epic together, or just fancy a chat with some creative types? Either way we'd love to hear from you.

Ready to tell a better story?

Whether you want to launch your speaking career or deliver jaw-dropping presentations, this 6-week course will help you become a powerful communicator and presenter.

We are a humans-first communications agency based in Milan and London. We blend story, design and technology to help our clients navigate change and communicate clearly.
Internally and externally.

What does humans-first™ mean?

In an increasingly disconnected, digital world that threatens to reduce humans to consumers, users, prospects, we design/write/create for people like us: humans.

Being “humans-first” means understanding people’s needs and desires, and how they are changing, so that we can design with those in mind. Being humans-first means listening. Carefully.

What does it mean
to be uncommon?

This is why we do what we do, and why we love it

The Rare Manifesto

What does it mean
to be Rare?

This is why we do what we do, and why we love it


Make epic sh*t

Whatever the brief, whatever the client, what gets us out of bed every morning is doing something we can look at and go: “Hell Yeah!”


Change, change, change

We believe that developing the skills of adaptability is the only way we will make progress. We are built for change.


Never stop learning

We are perpetual students, livers and lovers of life and we are committed to keeping an open, beginners mindset.

Rare humans

Massi Casini


Saschia Masini


Olly Hermon-Taylor


Italian, British, consultancy, makers, thinkers. Hard to define? Oh yes, but we believe that is our strength. You can call us consultants, partners, or whatever you like.
We'll be right there, alongside you, creating the future, and telling people about it.