After the definition of an Employer Value Proposition by strategic advisor Chloe Tattanelli, Fedrigoni was looking to translate the concept “Discover Extraordinary Every Day” into a powerful employer brand and an original employer branding video.
We interpreted the concept as an invitation to look for what is extraordinary in people.
We are all extraordinary, and a single definition is not enough for any person.
We used the asterisk to signify the need to look beyond what’s in front of you. To look for something more.
What we did
Identity design, Scree-writing, Direction, Video production, Packaging design, Tone of voice