Friend and photographer Jason McGlade came to us one day with an old fashion magazine, which he had cut into a round shape with a carpenter’s saw and stuck inside a frisbee. The idea was to create a magazine that would challenge photographers and designers with a format they were not used to.
Designing to a round format is such a challenge. You fully realise how everything from photographic formats to typography, including the very act of writing, are made to work with a rectangular layout.
But when you adapt to this new way of designing –and thinking– you start seeing round shapes anywhere and everything becomes an inspiration.
What we did
Magazine identity, Art direction, Typography, Campaigns, Digital design