Omnia Hotels
L'essenza del viaggio
We designed a concept and experience that showcased the Omnia Convention Center in its best light and told the recent history of the Omnia group.
We distributed digital content, ranging from atmospheric to more informative pieces, through a setup designed to let technology live in symbiosis with the space: a corridor transformed into a portal of light, ending in a LED display “reflecting” the shapes of those who approach it, a “forest” of LED solid shapes coming to life, an LED floor integrated with the bar, making the wait for a drink somewhat surreal, and a curved LED display allowing a 180° virtual experience inside each hotel.
The experiential aspect was fundamental, therefore we enriched the evening with elements of interactivity such as a video-mapped 3x2mt interactive map of Rome made of wood, with landmarks and the group’s hotels.
A series of itinerant performances featuring light, fire, and dancing LEDs completed the evening.
What we did
Event concept, Event identity, Experience design, Installation and Audiovisual design, Videos, Interactivity design