Lorenzo Villoresi is one of the most interesting perfume brands in Italy. They are the unmistakable creators of the cult fragrance Teint de Neige, and the founders of the increasingly popular perfume museum Museo Villoresi.
With a painstaking attention to detail, and an obsession with the best possible ingredients and materials, Villoresi combines a variety of cultural elements into his creations.
But how do you communicate something almost spiritual and dreamlike to a broad audience?
The answer is: over time, with respect for the brand, and always aiming for a sensorial experience.
What we did
Communication strategy, Social media strategy, Tone of voice, Creative direction, Video Production, Website design and development